Faculty recruiting

More people have a Facebook account than a passport.

According to the linked article, 95% of current university students have Facebook accounts.

What will happen to faculty recruitment as these students complete degrees and seek employment?

How will these young adults engage our school culture?

How might we attract them? How might we repel them?

Pretending our schools will not encounter generational conflict is self-deceptive, harmful to our school’s long-term success, and a hinderance to growth.

What must we learn – first as leaders, then as learning communities – to embrace a thoroughly networked generation into the teaching ranks?

The little white lies hidden in the fabric of school culture will not be kept secret in a networked world. (The for-profit world is already learning this lesson.) We will perpetuate those half-truths to the peril of our reputations – or we will embrace a new level of integrity and reap the rewards of transparency in our learning communities.

The choice will be ours.

Update: A New York Times article, “Social media history as a new job hurdle,” tells of a company conducting background checks constructed completely from social media sources.

From the article: “We are not detectives,” said Max Drucker, chief executive of the company, which is based in Santa Barbara, Calif. “All we assemble is what is publicly available on the Internet today.”

Digging deeper, we learn, “Less than a third of the data surfaced by Mr. Drucker’s firm comes from such major social platforms as Facebook, Twitter and MySpace. He said much of the negative information about job candidates comes from deep Web searches that find comments on blogs and posts on smaller social sites, like Tumblr, the blogging site, as well as Yahoo user groups, e-commerce sites, bulletin boards and even Craigslist.”

Why I’m surprised that anyone is surprised. How did we ever imagine anything on the Internet was going to remain private?

When I compose Merlyn’s Rules of Digital Communication, I will include these words: permanence, availability, and immediacy.

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