Purposeful Participation

I believe social media has enormous potential for connecting individuals and tribes who would otherwise live in ignorance of each other. If you are peering into this arena, or are new to the environment, you will do well to read this post addressing some critical issues of purpose by Anthony Bradley and Mark McDonald.

How many “issues” regarding social media may be traced to ignorance, miscommunication, or misaligned expectations? Avoid – or reduce – those issues by first determining your purpose in social media participation.

Essential reading: Groundswell by Josh Bernoff and Charlene Li.  If you won’t make time to read the whole book, at least review these slides.

Update:
Additional reading from Bradley & McDonald: Six Attitudes Leaders Take Towards Social Media. Which one describes you?

 

 

 

 

 

 

 

 

 

 

Advertisements

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: