Purposeful Participation

I believe social media has enormous potential for connecting individuals and tribes who would otherwise live in ignorance of each other. If you are peering into this arena, or are new to the environment, you will do well to read this post addressing some critical issues of purpose by Anthony Bradley and Mark McDonald.

How many “issues” regarding social media may be traced to ignorance, miscommunication, or misaligned expectations? Avoid – or reduce – those issues by first determining your purpose in social media participation.

Essential reading: Groundswell by Josh Bernoff and Charlene Li.  If you won’t make time to read the whole book, at least review these slides.

Additional reading from Bradley & McDonald: Six Attitudes Leaders Take Towards Social Media. Which one describes you?












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