How ideas gain audience

Over at Project Domino, Seth Godin identifies three factors relevant to a spreading idea –  “a fabulous idea, a compelling salesperson and a media channel that enables that idea to spread.” Read all about it here.

Independent schools should learn something from this concept. Combine  a story about an innovative school program (fabulous idea) told by our students (compelling salesperson) over social media channels (a cheap, simple way to spread the idea to a broad audience), and we have a much larger market than we might expect.

I wonder what Seth would think of Philips Andover’s approach. According to Ian Symonds, this sort of video reveals the “new normal” of independent school marketing.

Will we wait until social media becomes yesterday’s news before we turn its possibility to our advantage?

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1 comment so far

  1. Kim-Lee P. on

    “Will we wait until social media becomes yesterday’s news before we turn its possibility to our advantage?”

    That’s a very good question. My personal answer is no! Now is the time to take advantage of our advantages. Very inspiring post, thanks.


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